Google's new Android Kit-Kat 4.4

Google is calling the next version of its mobile operating system Android KitKat

The news comes as a surprise as the

firm had previously indicated version 4.4 of the OS would be Key Lime Pie.

A splash page for the new operating system reveals that KitKat will be the codename for Android 4.4, not the long-rumored Android 5.0. The name keeps the company's long-standing tradition of naming each version of its mobile operating system after desserts.

Google told that it had come up with the idea and that neither side was paying the other."This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships,

As a Google spokesperson told BuzzFeed, “KitKat has been a favorite candy among the engineering team for some time, so for the K release, we asked if they’d be willing to lend the iconic candy bar to its name.”

Regardless of whatever happened behind closed doors, the atrocious naming move raises a lot of questions about the future of Android, and how ads will be integrated into that and other Google services. Will Google continue the trend with Android LifeSavers, Android Milky Way, and Android Oreo? Is it a one-off? With a branded OS, should Android users expect more ads and branding integrating into the operating system itself? Most importantly, will Android KitKat devices come with KitKats in the box?

Google also says that "it's our goal with Android KitKat to make an amazing Android experience available for everybody". The bold statement also suggests that Google plans to make use of its next iteration of Android in smartwatches, gaming consoles and other electronic gadgets.