Getting to the top of Google or Bing can feel like a rewarding experience,
but if you’re getting to the top using shady tactics, you’re not going to
last long. Long gone are the days where you could stuff keywords, alter
your META tags or even throw invisible text on your website. Today,
search engines are very complicated and are onto your every move. To make
sure that your website is going to enjoy years of organic rankings, here
are 8 SEO mistakes you should avoid:
#1 Not Giving Unique Titles
Every page on your website should have a unique title. This is what the
title tag is for after all. No matter how large your website is, make
sure that every page has a unique title. As you probably already know,
the title tag is one of the most important aspects of SEO.
#2 Keyword Stuffing
If your website page is going to be about “bouncy balls,” then you don’t
want to put that keyword on the page 13 to 15 times. What you’re going to
find is that using that keyword once or twice is more than enough! Today,
search engines are able to detect what a website is about.
#3 Broken URLs
If you’re going to link out to other websites or pages on your website,
just make sure that they work. Website links that don’t work or those
that are broken are just going to make your website look bad in the search
engine’s eyes.
#4 Try Avoiding Flash
While search engines are getting better at reading flash, you’re probably
best sticking to old fashioned text and pictures. If you look at most
websites that you land on, most of them are just filled with words and
pictures. While this is boring, it’s the best way to rank on most search
engines.
#5 No Patience
SEO isn’t going to happen overnight. Instead, what you’re going to find
out is that it can sometimes takes months or even years to see the results
that you want. If you take a look at some of the most successful sites on
the web today, they have been working on it for ages. Don’t give up or
look for a quick way to make money on the web.
#6 Hiring a Company
While it may be tempting to hire a company to help with your search engine
efforts, you will quickly find that most of them aren’t going to do a
great job. Most try to find a quick way for you to rank and only hurt
your website in the long run instead of helping it.
#7 Think Outside of SEO
While you may think all of your money is in SEO, this isn’t the case. Be
sure to think outside of the box when it comes to SEO. Think about your
social media (Facebook, Twitter), PPC and even your old advertising
methods such as TV, radio and word of mouth.
#8 Thinking SEO is Easy
Ranking a website is going to take time and a lot of practice. Don’t
think that you just can pick up a website and just rank it overnight.
Plan on learning a lot, making mistakes and waiting a long time! If you
feel that you have the patience and will power to avoid these mistakes,
there’s no reason your website can’t make it to the top!
Author Bio:
This was a post written by Hannah M. She runs the website, How Much Is It - a website that
features well over 1,500 cost helping guides. If you want to know the
price of something, this website has it! You can also reach out to her on
twitter via @howmuchforit.
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