How to get the best out of your blogging

Blogging is one of the ways you can get others engaged in what you like. When you start out with a blog make sure to know exactly what you want it to be about. Making it about something specific gives you a niche in the blogosphere and allows others to find you. But simply posting content isn’t getting the best out of your blog. It’s essential to engage with users in more ways than just content.

A way to increase your blog’s presence is by guest posts on major blogs. Most blogs allow guests to submit a blog for review if it fits along with what they’re looking for. It’s a great way for your blog to get traffic and introduce your work to others. Look for other blogs to connect with from users who write about the same subjects you do. They don’t necessarily have to be major blogs. Once your content is posted on another blog, others can get to know your blog better and subscribe. To get to know other bloggers go to meet-ups or conventions that allow networking and exposure for your blog.

Creating an e-book that can be shared for free is another effective way to popularize your blog. An e-book is an electronic version of a book that users can take read anywhere with their mobile device or tablet. In the e-book you can put together some blog content so people can start to get familiar with your work. It can be a collection of blogs or an e-book dedicated to one subject. This way you can grow your followers along with your content. Always try to include interviews in your e-book so those people you interviewed can promote their appearance on their blog and direct users to your content.

Creating a video to go along with your post adds to the engagement of your blog. The video can supplement your blog in a visual way that increases readership. It’s easy to upload a video to YouTube and embed it on your blog post. It might be tricky to edit it but the end product will be worth it. It’s all about engaging the reader and getting them to share your content with others. Would you rather read a blog post that is just content or one that has content, video and photos? Chances are you would go with the blog that has more visual content in it.

When venturing out to join the blogosphere make sure that you know what to do in order to stand out. Try to meet other bloggers who will connect with you so your content can be shared. Always include a supplemental video to your post along with pictures. Get your content read as much as you can and create an e-book to promote your blog. Once your blog starts to grow on subscribers and traffic it can lead to advertisement profit and gaining a better blog reach.

In this week’s episode of “The Future of Engagement,” Murray Newlands shares his tips on how to get the most out of your blog.