Guest Post By Prashant Popali
The popularity of social networking websites is increasing day by day. Every year number of people joins social networking websites. But what is social media’s importance in SEO. Let’s discuss with few examples. Below given is the list of 5 social media websites, which, today are used by millions of people to share their thoughts and keep in touch.
- Facebook: It would really be hard to find a person who doesn’t know facebook. It is one of the best social networking site at present and the statistics shows that, it is internet visitors 2nd choice after Google. Now when a website has 700 million people registered, why would anyone let go a chance to market the product on facebook. Every user at least visits facebook once a day to check the updates by friends and followers. And when you share some data on your side it goes public and the social graph helps your data to notify as much people as it can. So if you share some info about your product and you have 1000 friends then it goes to 1000 people plus to each and every person’s list in your friends list. This is how facebook gains us visitor.
- Twitter: At your first look, Twitter looks like a limited platform with its 140 characters Tweet-box. But, now compare your tweets and google SERP’s, what you can see is it looks similar. Both of the list consists of title, descriptions which is slightly controlled by the user or say the website’s owner. When you search for the twitter you can find some similar listings. But the difference between google and twitter is that, you have a better control over you tweets (content) and also the results are frequently updating and gives fresh results. This is how twitter is becoming another option for SEO after Facebook.
- Google+: Now the person reading this article definitely may know who the hell google is. When google saw a sudden down in its Orkut, they created a new more social and fun filled app named “Google+” (G+). Now, people may think that why should you prefer G+ when you’ve a good chance to do seo on established networks of Facebook and twitter. A simple answer is that, it is Google’s product and whatever content is shared on G+ is directly indexed in google and has high rankings.
- Linkedin: It is one of the best site which benefits seo. The main reason behind this is, the profiles on the site already rank higher and when you post your websites link its sweet like honey. Also you need to remember one thing, when you post your links on linkedin, use anchor text to get most out of it. But be sure to use the perfect and relevant anchor text or google may quite literally scrutinize anchor text when they rank your website. Don’t use anchor text like MyBlog, MyWebsite or Eric’s Blog, be more creative and try to concentrate on your keywords. One last thing, customize your url don’t keep it default, use some creative keywords.
- MySpace: Once it was the most popular social networking site. Its craze is not high as Facebook but yes, there are many people who still use myspace on a daily basis and they might get attracted towards you. Setup a super attractive profile, use videos, graphics to enrich your profile. But at the same time it should be easy to navigate and read. Offer quality content, which is the most important key to success in SEO. Make your page look different or the visitors not going to even look at your profile. When most users are talking about their day routine or pets or some shit, you have the opportunity to stand-out by posting some interesting posts, raising issues, asking questions. Last but the most important refer visitor to your website, never forget this.
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